Digital Marketing Specialist

Digital Marketing Specialist

Pay: $23.00 per hour
Hours - Monday - Friday 8:30am - 5:00pm

We are seeking a creative, organized, and results-driven Digital Marketing Specialist to join the team of our client in the West Sunrise Blvd area (pass Sawgrass Mills Mall)

The Digital Marketing Specialist will work closely with sales, design, product, and communications teams to develop integrated marketing strategies, increase audience engagement, strengthen brand visibility, generate leads, and support overall business growth.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across email, social media, content marketing, and digital advertising channels.

• Manage and optimize company social media accounts, including Instagram, TikTok, LinkedIn, Facebook, and other relevant platforms.

• Create and maintain editorial calendars and content strategies focused on community growth, engagement, and lead generation.

• Develop engaging social media content, including written posts, graphics, photos, and videos.

• Optimize website and landing page content to improve SEO performance, user experience, and conversions.

• Conduct market research to identify industry trends, audience needs, customer behaviors, and new marketing opportunities.

• Plan, launch, monitor, and optimize advertising campaigns using platforms such as Google Ads, Meta Ads (Facebook and Instagram), LinkedIn Ads, and other digital advertising tools.

• Monitor and evaluate campaign performance using relevant analytics and reporting tools.

• Analyze marketing data and recommend improvements to increase reach, engagement, lead generation, and overall campaign effectiveness.

• Create and distribute high-quality marketing content, including blogs, social media posts, newsletters, case studies, promotional materials, and other digital content.

• Develop and manage email marketing strategies, including automated campaigns, newsletters, and campaign optimization.

• Collaborate with sales, design, product, and communications teams to maintain brand consistency and ensure marketing initiatives align with business objectives.

• Manage online community engagement by responding to comments, messages, inquiries, and other customer interactions in a timely and professional manner.

• Stay informed about emerging digital marketing trends, technologies, platforms, and best practices.

• Assist with basic photography and video production for social media, website, advertising, and other digital marketing initiatives.

Qualifications & Skills

• Experience in digital marketing, social media marketing, content marketing, or a related field.

• Strong understanding of major social media platforms, including Instagram, TikTok, Facebook, and LinkedIn.

• Familiarity with digital advertising platforms such as Google Ads, Meta Ads, and LinkedIn Ads.

• Knowledge of SEO principles, website content optimization, and digital analytics.

• Strong written and verbal communication skills.

• Creative mindset with strong attention to detail.

• Ability to create engaging and brand-consistent content.

• Strong organizational and time-management skills with the ability to manage multiple projects and deadlines.

• Basic to intermediate photography and video production skills.

• Ability to work collaboratively with cross-functional teams.

• Willingness to learn new tools, technologies, and marketing strategies.

What We’re Looking For

We are looking for someone who is creative, proactive, analytical, and passionate about digital marketing. The successful candidate will be able to balance creative content development with data-driven decision-making and take

Please submit your resume to this posting