Sure, you can tweak a form template from the internet and slap your logo at the top, but learning how to write a company description that won't be skipped is essential to growing your talent pool. Think of it as a virtual handshake with potential candidates that can instantly shape their thoughts on your organization.
Every candidate you interview is a walking advertisement for your company. Give them a negative interview experience and that's what they'll broadcast to their network. Treat them well and you'll have an unlimited supply a great candidates to draw from.